01
Forecast accuracy
The most advanced methods, proven against yours.
34.0→
18.6WAPE %
That page does not exist. You are on the home page; the sections are in the menu above.
Forecast for the outcome, not the score.
A more accurate forecast can still cost you more.
We show you which forecasting approach is worth adopting for your range, measured in your own money, on your own data, before anything changes.
The problem
Forecasting is chosen on accuracy. Inventory is paid for in cash.
Every planning team measures forecast error. Almost none can say what a lower error was worth. Error does not pay for stock sitting in a warehouse, and it does not recover a sale lost to an empty shelf.
So the question that matters never gets asked. Not which approach forecasts best, but which approach leaves you better off once the inventory it holds, the service it delivers and the cost of running it are all counted.
0.Database connections to open, interfaces to build, or changes to your planning systems before you can see the answer.
2.Editions, one product. Restricted runs entirely offline; Standard fits conventional enterprise security.
1.Question answered thoroughly, rather than many approximately. We are explicit about where our answer stops.
Champion vs challenger
One forecast error, three places it shows up
Accuracy is not the point on its own. It is the first link in a chain that ends in cash, and most of the cost sits in the links nobody measures.
02
Inventory held
Stock you can release without losing a sale.
9.4→
6.2Weeks cover
03
Cost to serve
The saving, in money your board understands.
100→
71Cost index
What we do
Three things that make the answer trustworthy
01
Grounded in your business, not a reference model.
We do not hold your range up against textbook assumptions, published benchmarks or how other companies are said to operate. We work from what is actually happening within your supply chain, because that is the only standard against which a change to your business can honestly be judged.
02
Measured in money.
Results arrive in the terms your board already uses: availability to customers, working capital tied up in stock, and the cost of running the approach. You are given the commercial consequence of each option rather than a technical score that somebody then has to translate.
03
Weighted by the strength of the evidence.
Every recommendation arrives with how much weight it will carry, so you know which changes are worth making first and how confident to be in each one. Nothing is presented as certain when the evidence will not support it.
We measure the commercial outcome, not the technical score
We judge every option against your present position
We qualify every recommendation by the strength of its evidence
We answer for each part of your range
We work from the data you already hold
01 / 05
When I realised the platform's ability to accurately diagnose our inventory issues beyond forecast accuracy, it gave me full confidence.
Group Supply Chain DirectorFTSE 100 MULTINATIONAL
Why this matters
Three things a forecast accuracy report will never show you
- A more accurate forecast can leave you worse off overall. We give you the whole answer to ensure that doesn't happen.
- One approach is rarely right across a whole range. Different parts of your business behave differently, and the right choice moves with them.
- A better forecast can be absorbed before it ever reaches your results. Where that happens, more accuracy will not fix it, and we can show you why.
Solutions
One question, answered for every part of your range
The most accurate forecast is not always the cheapest.
Who it is for
Supply chain and inventory leaders carrying a service commitment and a working capital target at the same time, and the finance partners who hold them to both.
Solutions
Which approach each part of your range should actually use.
Proof, not opinion, for every decision behind your forecast.
What the platform does
Three questions every supply chain leader asks, answered in one place
01 Diagnostic
What has really been going on?
Before anyone forecasts anything, we look back at your own history and show where the cost has actually been coming from: which lines, which sites, which decisions. Not a theory about why, but the evidence, so the right problem gets fixed first.
02 PredictiveLive forecast
What is coming next?
A live forecast that stays current as new sales, orders and stock movements arrive, so you are never working from last month's picture. You see what is likely to happen across your range, and how far to trust it, in time to act.
03 Prescriptive
What should we do about it?
We do not stop at a number. You see the choice in front of you, what each option would mean in availability and working capital, and which one the evidence favours, so the decision is made on purpose rather than by default.
Look backLook aheadDecide
01
Forecast Method Selection
Know which forecasting approach each part of your range should actually use.
Most organisations run one approach across everything, or several chosen years ago for reasons nobody now remembers. Both leave money on the table, in different places.
We establish which approach performs for each part of your business and what adopting it would be worth, expressed in availability and working capital rather than in error.
- A recommendation for each part of your range, not a single global winner
- The commercial value of each one, in terms your finance function recognises
- A clear sense of how much weight each recommendation carries
02
Measured Against What You Do Today
The only comparison that answers the question you are actually asking.
A benchmark nobody uses proves nothing. Every result we give you answers one question: would this be better than what we do now? That is a higher bar than performing well against a published standard, and it is the only bar that justifies changing anything.
- Every option judged against your present position, not an external reference
- Identical treatment for every option, so the comparison is fair
- A commercial verdict rather than a technical ranking
03
Range Profiling
See which parts of your range are quietly behaving differently.
Few organisations have a clear picture of how differently the parts of their range actually behave, and that difference is usually where the money is. We give you that picture, drawn from your own business rather than from the categories your systems happen to use.
- A view of your range built from how it behaves, not how it is labelled
- The basis on which every later recommendation is made
- A perspective that often surprises the people who know the range best
04
Service and Working Capital Outcomes
What each option would actually have cost you, and delivered.
A forecast only matters through the decisions it causes. We show you the availability and the stock position each option produces, so the choice is made on outcomes rather than on a score, and the trade-off between service and working capital is visible rather than assumed.
- Availability and stock position for every option, on identical terms
- The trade-off between service and working capital made explicit
- Results you can take to a finance partner without translation
05
Decision Confidence
Know how much weight each recommendation carries.
A ranking without a sense of its reliability is an opinion. Everything we give you is qualified by the strength of the evidence behind it, so you can act decisively where the case is strong and proceed carefully where it is not. That is what makes the output safe to take into a boardroom.
- Recommendations qualified by the strength of the evidence
- A clear order of priority for where to act first
- Nothing presented as certain beyond what the evidence supports
06
Reproducibility and Audit
Any result can be reproduced and defended months later.
Every piece of work records what went into it and how it was configured. When a decision is questioned a year on, the answer is a record rather than a recollection.
- A complete record behind every result
- Results that can be reproduced exactly
- An audit trail your governance function can inspect
07
Advanced Diagnostics
For parts of the range where the usual approaches underperform.
Some demand resists forecasting, and knowing that is worth as much as a better forecast. Our deeper diagnostics establish what is realistically achievable for a given part of your range, which stops good money being spent chasing an improvement that was never available.
A recommendation for each part of your range
Judged against your present position
Measured in availability and working capital
Qualified by the strength of the evidence
Reproducible months later
01 / 05
Industries
The same question, asked where it costs the most.
Every sector forecasts, and every sector pays for error in its own currency. We judge forecasting approaches by what they cost in yours, against what you do today.
RetailIndustrial manufacturingBuilders merchantsFood and drinkFMCG and consumer goodsClean energyDigital and technologyLife sciences
Error is paid in markdown01
Retail
Thousands of lines, hundreds of stores, and a forecast that has to be right before the promotion starts.
Retail demand moves with the calendar, the weather, the promotion and the store next door, and the forecast is judged on the shelf: a gap costs the sale, a surplus costs the markdown. Most estates run one approach across the whole range and let the planners correct it by hand, which is where the cost hides.
We test which forecasting approach performs for each part of your range and each kind of store, judged against what you do today, and show what it would have meant in availability, stock and markdown across the estate you already run.
What we would test first
- Which parts of the range behave alike, by how they sell rather than how they are categorised
- Availability, stock and markdown under each approach, by store type and season
- Where promotions and new lines are forecastable, and where they simply need to be buffered
Error is paid in schedule02
Industrial and precision manufacturing
Long lead times, finite capacity, and customers whose schedules move faster than yours can.
When material is ordered months ahead and capacity cannot be added in a week, the forecast is not advice. It is a commitment. Customer schedule changes arrive inside the lead time, and the choice is between carrying stock and capacity against them or carrying the risk of missing them.
We show what each forecasting approach would have committed, what it would have cost to hold, and how often it would have been caught out by schedule volatility, so the trade-off between inventory, capacity and service is seen before it is made.
What we would test first
- Which forecasting approach suits make-to-stock, make-to-order and spares, separately
- The inventory and capacity each approach would have committed inside the lead time
- How much of your schedule volatility is forecastable and how much simply has to be buffered
Error is paid in branch stock03
Builders merchants and building products distribution
When value holds and volume falls, purchasing plans are running against the wrong number.
This sector publishes its own figures, monthly, and they have been telling a consistent story: sales value holding up while volumes fall. A purchasing plan built on value will over-order. One built on last year's volume will under-serve. Most branches are planning against one of those numbers without knowing which.
We test both, on your own branch and category history, and show which forecasting approach would have left you with the right stock at the right branch, measured in the terms your finance director already uses rather than in forecast error.
What we would test first
- Whether your plans are following value or volume, and what each has cost in stock and in lost sales
- Which approach performs for heavy-side, light-side and seasonal categories, branch by branch
- What is realistically achievable for slow lines before more stock is bought to protect them
Error is paid in shelf life04
Food and drink manufacturing
Where forecast error becomes waste within days, and the customer measures your accuracy for you.
Short shelf life turns every over-forecast into write-off and every under-forecast into a missed order. Supermarket supply agreements often add a second cost: an accuracy obligation with a penalty attached. Both are paid in cash, and neither appears in the error report.
Growth makes it worse, not better. A range that doubles in two years carries production rules, run lengths and safety stocks that were set for a smaller business. Revenue can rise while margin goes the other way, and the forecast is usually blamed for a problem that sits in the rules built on it.
What we would test first
- Which forecasting approach each product family should actually use, judged against the one you run today
- What your present production and stock rules cost in waste and in missed service, in your own figures
- Whether the accuracy your customers require is achievable for each line, before more is spent chasing it
Error is paid in two warehouses05
FMCG and consumer goods distribution
Wide ranges, export markets, and stock that now has to be in two places at once.
A distributor carrying thousands of SKUs across several markets rarely has one forecasting problem. The fast lines behave differently from the long tail, the home market differently from export, and since Brexit many businesses hold a second stock position on the Continent to serve customers they once served from one warehouse.
Each of those positions is a working capital decision as much as a forecasting one. We show what each approach would have held, where, and what that would have cost against what you do today, so the choice between availability and cash is made deliberately rather than by default.
What we would test first
- Which forecasting approach suits the fast lines, the long tail and the export book, separately
- The cost of dual-territory stock under each approach, in availability and working capital
- How much weight each recommendation carries before any range or warehouse change is made
Error is paid in idle assets06
Clean energy
Long lead times, unpredictable demand for parts, and a build programme that cannot wait for a late component.
Wind, solar, storage and grid businesses hold two very different kinds of stock: the long-lead components that gate a project, and the spares and consumables that keep installed assets producing. Each behaves differently, and the cost of getting either wrong runs in opposite directions: a project held up on one side, an asset standing idle on the other.
We test which forecasting approach suits each, judged against what you do today, and show what it would have meant in project timing, asset availability and the capital tied up waiting.
What we would test first
- Which spares drive downtime, and whether their demand is forecastable or simply needs to be buffered
- Long-lead component demand against the project pipeline, under each approach
- The working capital held across sites, depots and service fleets, and what each approach would change
Error is paid in write-down07
Digital and technology
Short product lives, components with shortages of their own, and a channel that reacts to every stock signal.
Hardware, devices and the infrastructure behind digital services share a problem: the product changes faster than the forecast. New generations cannibalise the old, components go on allocation, and a channel will over-order the moment it suspects scarcity. The data is rich; the question is which of it to trust.
We test which approach performs at each stage of a product's life, from launch to end of life, judged against what you do today, and show the cost in availability, obsolete stock and cash.
What we would test first
- Launch, run-rate and end-of-life behaviour, treated separately rather than averaged
- Channel orders against sell-through, and which is the better signal to plan from
- Component and finished-goods exposure under each approach, measured in stock and write-down
Error is paid in expiry08
Life sciences
Regulated supply, expiry-dated stock, and a shortfall that is measured in patients rather than sales.
Pharmaceutical, medical device and diagnostics supply chains carry constraints few other sectors do: batch sizes set by the process, shelf life that turns surplus into waste, and a cost of running out that goes well beyond lost revenue. Forecast error here is paid twice, in write-offs and in service.
We test which approach suits each product and market, judged against what you do today, and show what it would have meant in service, expiry write-off and working capital, with the trail of evidence a regulated business expects.
What we would test first
- Where demand is steady enough to forecast, and where it should be buffered on service grounds
- Expiry and write-off exposure under each approach, by product and market
- Tender, contract and hospital demand against wholesale and retail, judged separately
Across every sector
What does not change from one industry to the next
- Every result is judged against your present position, not a sector benchmark
- Every result is measured in availability, working capital and the cost of running the approach
- Every recommendation arrives with how much weight it will carry
- Evaluation needs extracts of data you already hold, provided as files, and nothing else
Platform
Two editions, one product.
The choice follows your security policy rather than ours.
Deployment options
EDITION 01
Restricted
Runs entirely offline and suits organisations that permit no outbound connectivity at all, including fully isolated environments.
- No outbound connectivity
- Fully isolated environments supported
EDITION 02
Standard
Suits organisations with conventional enterprise security and adds central identity, automatic update checking and audit forwarding into your own monitoring.
- Central identity
- Automatic update checking
- Audit forwarding into your own monitoring
Security and compliance
Designed to support a certified information security management system.
The product is built to be deployed inside an ISO 27001 certified environment without compensating controls. It requires no credentials, runs without elevated privileges, writes only where you direct it, and is delivered as a signed artefact you can scan with your own tooling before it goes anywhere near your estate.
ISO 27001Deployable inside a certified environment without compensating controls
No credentialsRequires none, and runs without elevated privileges
Writes only where you direct itNothing lands on your estate that you did not place
Signed artefactScan it with your own tooling before it goes anywhere
How it fits
Nothing to integrate before you can see the answer.
Evaluation needs extracts of data you already hold, provided as files. There is no database connection to open, no interface to build, and no change to your planning systems required to find out what the answer would be. That is deliberate: the cost of finding out should never be the reason not to.
01
Extracts you already hold
Provided as files. No database connection to open.
02
No interface to build
Nothing to connect, nothing to configure in your planning systems.
03
See the answer
Find out what it would be before anything changes.
Why us
Why not just measure accuracy?
Because accuracy and cost can disagree, and when they do, accuracy is the one that misleads.
WHAT ACCURACY TELLS YOU
A better forecast changes how much stock you carry.
Carrying less saves money, and it also moves you closer to the point where a customer finds an empty shelf.
WHAT IT CANNOT
Whether you finish ahead depends on which effect is larger, and no error metric can tell you.
It has to be measured in money.
This is not a theoretical concern. It is the common case rather than the exception, and it is routinely missed because the report that would reveal it is not the report anybody runs.
What we do differently
01
We measure the commercial outcome, not the technical score
02
We judge every option against your present position, not an external benchmark
03
We qualify every recommendation by the strength of its evidence
04
We answer for each part of your range, because no single approach suits all of it
05
We work from the data you already hold, with nothing to integrate before you see the answer
We answer one question thoroughly rather than many approximately, and we are explicit about where our answer stops.
What we do not do
We are not a planning suite. We do not schedule production, manage suppliers or replace your sales and operations process.
Partner programme
One UK partner. One question, answered on your own data.
We are preparing an application to Innovate UK's BridgeAI Deployment Catalyst and are looking for one UK deployer partner for a funded, three-to-five-month project from spring 2027. Inside your own operation, the project answers a single question: which forecasting approach is worth adopting for each part of your range. We measure the difference against what you do today, in customer availability and in the cash tied up in stock.
Register your interest
Three details. We do the rest.
Tell us who you are and we will send you the full programme details straight away, then come back to you personally, usually within five working days, to arrange a short conversation. There is no form to fill in beyond this, and nothing here commits you to anything.
Thank you.The details are on their way.
An email with the full programme details is on its way to you now. If it has not arrived in a few minutes, check your junk folder for a message from noreply@prolepsisanalytics.com. We will be in touch personally, usually within five working days.
Thank you. That has reached us as well.
What a partner brings
Four things we need from you
01
A UK operation in scope.
A UK-registered medium or large business, or a UK public sector body, in advanced manufacturing, clean energy, health and life sciences or another sector the programme names, with a supply chain that feels it when the forecast is wrong.
02
History we can work from.
Around two years of sales, orders and stock movements, in whatever system holds them. We take a slice, not the estate, under a non-disclosure agreement, and demonstrate on representative data from your own systems.
03
Someone who will act on the answer.
A supply chain, operations, procurement or finance leader who wants to know, can commit the organisation to joining the application, and can carry the result into the business if it is worth carrying.
04
An honest picture of where you are.
Not a perfect forecasting function. A frank account of where today's forecast keeps customers supplied and where it does not, so the evidence lands where it matters most to you.
What you get
The answer first, and a share of the cost covered
- A line-by-line answer, in your numbers, that your sponsor can take to the board, and a demonstration on your own systems before the project ends.
- A readiness assessment you keep, whatever you decide next, and first refusal on the later phases of the programme.
- Nothing is paid to Prolepsis. You join the application as the deployer partner, and your own time on the project (your planners, your data, your systems) counts as your share of the project budget. Innovate UK funds up to 60% of that share for a medium business and 50% for a large one, subject to its decision; the balance is time, not cash. No co-investment is required in this phase.
- Firm dates: the competition opens 21 October 2026 and closes 8 December 2026; projects start by 1 April 2027 and run three to five months.
Legal
Privacy and cookies notice.
How Prolepsis Analytics collects, uses and protects personal information when you use this website, contact us, request a demonstration or apply to the partner programme.
- 01Who we are
- 02What this notice covers
- 03The information we collect
- 04How we use it, and our lawful basis
- 05Marketing emails
- 06Cookies and similar technologies
- 07Who we share it with
- 08International transfers
- 09How long we keep it
- 10How we protect it
- 11Your rights
- 12Automated decisions and profiling
- 13Children
- 14Other websites
- 15Changes to this notice
- 16How to contact us
01Who we are
Prolepsis Analytics Ltd (“Prolepsis”, “we”, “us”) is a company registered in England and Wales under company number 17478089, with its registered office at 167–169 Great Portland Street, London W1W 5PF, United Kingdom. We are the controller of the personal information described in this notice, which means we decide why and how it is used.
Questions about this notice or about your information should go to privacy@prolepsisanalytics.com or to the postal address above, marked “Data protection”.
02What this notice covers
This notice covers personal information we collect through this website (www.prolepsisanalytics.com) and through the forms on it: the contact form, the “request a demonstration” form, the data readiness questionnaire and the partner programme application. It also covers information we collect when you correspond with us by email or telephone as a result of using the site.
It does not cover information we process on behalf of a client under a services agreement, such as sales, order and stock history shared with us for analysis. That processing is governed by the agreement and the data processing terms in it, under which we act as a processor for the client.
03The information we collect
Information you give us
- Contact form and demonstration request: your name, organisation, work email address, role or job title, and anything you write in the message field.
- Data readiness questionnaire: your name, work email address and organisation, and your answers about the data your organisation holds, with the starting scenario the questionnaire works out from them. Nothing is sent until you press Send.
- Partner programme application: your name, job title, work email address, telephone number (optional), LinkedIn profile (optional), and your part in forecasting decisions; information about your organisation (name, website, company number, country of registration, size band, sector, headquarters country, revenue band, number of SKUs, stocking locations and markets served); how your organisation forecasts today; your ratings of six statements about your forecasting, and any example you choose to give; your answers about working together; and your consent choices.
- Correspondence: anything you send us by email, telephone or post after using the site.
Most of this is business information about your organisation. Where it identifies you (your name, email address, role, telephone number, opinions you express), it is personal information and this notice applies to it. You are not obliged to give us any of it, but we cannot respond to a request or assess an application without the fields marked as required.
Information collected automatically
- Server logs. Our hosting provider records the IP address, date and time, pages requested, referring page and browser type for each request, as all web servers do. We use these records only to keep the site secure and working.
- Form metadata. When you submit a form we record the date and time and the IP address the submission came from, to help us detect abuse and spam.
- Cookies and analytics. Only with your consent, Google, LinkedIn and Meta tags collect information about how you use the site and whether you arrived from one of our advertisements. Section 6 describes this in full. Without your consent, none of these tags load.
Information we do not collect
We do not collect special category information (such as health, ethnicity or political opinions), payment card details or information about criminal convictions through this website. Please do not include such information in free-text fields.
04How we use it, and our lawful basis
UK data protection law requires us to have a lawful basis for each use of personal information. The table sets out each use and the basis we rely on.
| Purpose | Information | Lawful basis |
|---|---|---|
| Answering an enquiry, arranging a demonstration or replying to a data readiness questionnaire | Contact, demonstration and questionnaire form details, correspondence | Legitimate interests: responding to a request you have made to us. Where the request leads to a contract, taking steps at your request before entering into it. |
| Assessing a partner programme application against our criteria and the eligibility rules of the funding programme, and contacting you about it | Partner application details | Consent, which you give by ticking the processing box on the form, and our legitimate interest in selecting a suitable partner. You can withdraw consent at any time (section 11). |
| Sending occasional emails about forecasting and supply chain solutions | Name, organisation, job title, email address | Consent, given by ticking the separate marketing box. Never sent without it. |
| Keeping a record of who we have been in contact with and what was discussed | Correspondence, form submissions | Legitimate interests: running our business and keeping accurate records. |
| Understanding how the site is used and whether our advertising works | Cookie and tag data (section 6) | Consent, given through the cookie banner. |
| Keeping the site secure, preventing spam and abuse | Server logs, form metadata, IP address | Legitimate interests: protecting the site and the people who use it. |
| Complying with legal obligations, dealing with disputes | Any of the above, as needed | Legal obligation; legitimate interests in establishing, exercising or defending legal claims. |
Where we rely on legitimate interests, we have considered the effect on you and concluded that it is limited, that you would reasonably expect the use described, and that your interests do not override ours. You can object to any use based on legitimate interests (section 11).
05Marketing emails
We send marketing emails only to people who have ticked the marketing box on one of our forms or otherwise asked to hear from us. Ticking the box adds your address to our mailing list; leaving it empty does nothing. We send a few emails a year, written by people, about forecasting and supply chain subjects we think are relevant to your role.
Every email contains an unsubscribe link. You can also unsubscribe by emailing privacy@prolepsisanalytics.com. Unsubscribing removes you from the list; it does not affect any other correspondence or an open partner application. If we use a third-party email service to send these emails, it is named in section 7.
We do not sell, rent or lend our mailing list to anyone.
06Cookies and similar technologies
A cookie is a small text file stored in your browser. Similar technologies, such as local storage and tracking pixels, do similar jobs. When you first visit the site a banner asks whether you accept the optional ones. You can change your choice at any time through the “Cookies” link in the footer, and through your browser settings, which also let you delete cookies already set.
Necessary (always on)
These are needed for the site to work and to remember your cookie choice. They do not track you across other websites.
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
pa_consent | This site | Records whether you accepted or declined optional cookies, so the banner does not reappear and so the tags below know whether they may run. Also stored in your browser's local storage. | 180 days |
Analytics and advertising (only with your consent)
If you accept, we load tags from Google (Google Analytics and Google Ads) and LinkedIn (the LinkedIn Insight Tag), and, if we use it, Meta (Facebook). These tools collect information about your visit, such as the pages you view, your device and browser, your approximate location from your IP address and the page you came from. They tell us which pages are visited, roughly where visitors come from, and whether a visit followed one of our advertisements, and they allow us to measure and refine advertising on those platforms. These companies may also use the data for their own purposes as described in their privacy policies. We have configured Google's tag to anonymise IP addresses and to respect Google Consent Mode, so that no advertising cookies are set unless you have agreed.
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
_ga, _ga_* | Google Analytics | Distinguishes visitors and sessions so that page views can be counted. | Up to 2 years |
_gcl_au, _gcl_aw | Google Ads | Records that a visit followed a Google advertisement, so that a later form submission can be attributed to it. | 90 days |
IDE, test_cookie | Google (doubleclick.net) | Advertising measurement and, if enabled, personalisation. | Up to 13 months |
li_sugr, bcookie, lidc, UserMatchHistory, AnalyticsSyncHistory, li_gc | LinkedIn Insight Tag | Lets us see, in aggregate, the job titles and industries of visitors, measure LinkedIn advertising, and show relevant advertising to visitors on LinkedIn. | From 1 day to 1 year |
_fbp, _fbc | Meta Pixel | Distinguishes visitors and records that a visit followed a Facebook or Instagram advertisement, so that a later form submission can be attributed to it and so that relevant advertising can be shown on Meta platforms. | 90 days |
More on how these companies use data: Google · LinkedIn · Meta. Google offers a browser add-on that blocks Google Analytics everywhere, and LinkedIn offers guest controls.
The hero film and the images on this site are served from our own domain and set no cookies.
07Who we share it with
We do not sell personal information. We share it only with the following, and only as far as needed:
- Hosting. The site, the form handlers and the files that store form submissions are hosted by Namecheap, Inc., which processes the data on our behalf under its terms of service and data processing agreement.
- Email. Form submissions are sent to us by email and handled by our email provider.
- Mailing list. If you opt in to marketing emails and we use a mailing service, your name, organisation, job title and email address are held there.
- Analytics and advertising. Google LLC, LinkedIn Corporation and Meta Platforms, Inc., only if you consent to their cookies (section 6).
- Funding programme. If your organisation is selected as our partner for an Innovate UK application, the information needed for the application is shared with Innovate UK (part of UK Research and Innovation) and its delivery partners, with your organisation's agreement, through the Innovation Funding Service. Information you give in the application form is not shared with Innovate UK merely because you applied to us.
- Professional advisers (lawyers, accountants, insurers) where needed to obtain advice or make a claim, and authorities where the law requires it.
- A buyer or successor if the business is sold or restructured, who would be bound by this notice.
We do not share partner applications or enquiries with other applicants, with clients, or with anyone else.
08International transfers
We are based in the United Kingdom and keep your information here where we can. Some of the providers named above (Namecheap, Google, LinkedIn, Meta, and Mailchimp if used) are based in or operate from the United States and may process information there. Where that happens we rely on one of the safeguards recognised under UK law: the UK–US Data Bridge (the UK extension to the EU–US Data Privacy Framework) where the provider is certified under it, or the UK International Data Transfer Agreement or the EU standard contractual clauses with the UK addendum. You can ask us for details of the safeguard that applies to a particular provider.
09How long we keep it
| Information | Kept for |
|---|---|
| Contact and demonstration enquiries, and data readiness questionnaires | 24 months from our last contact with you, then deleted, unless the enquiry led to a contract, in which case it is kept with the contract records. |
| Partner programme applications | Until the related funding competition and any project arising from it are concluded, and in any case no longer than 3 years from submission; then deleted. If your organisation becomes our partner, the application is kept with the project records. |
| Mailing list | Until you unsubscribe, or until we have not been able to deliver to the address for 12 months. A record that you unsubscribed is kept so that we do not email you again. |
| Server logs | Rotated by our hosting provider, typically within 30 days. |
| Cookie and analytics data | As set out in section 6. Google Analytics data is retained for 14 months in our account. |
| Records needed for legal, tax or regulatory purposes | As long as the law requires, usually 6 years after the end of the relationship. |
10How we protect it
The site is served only over HTTPS. Form submissions are sent encrypted to our server and stored outside the web-accessible part of the hosting account. Access to the hosting account, the email system and the mailing list is limited to the people who need it and protected by strong passwords and, where the provider offers it, multi-factor authentication. Information shared with us under a non-disclosure agreement is handled under the terms of that agreement.
No method of transmission or storage is perfectly secure. If we become aware of a breach that is likely to put your rights at risk we will tell you and the ICO as the law requires.
11Your rights
Under the UK GDPR and the Data Protection Act 2018 you have the right to:
- access the personal information we hold about you and receive a copy;
- rectification of information that is inaccurate or incomplete;
- erasure of your information in certain circumstances, for example where it is no longer needed or you withdraw consent;
- restrict how we use it while a dispute about accuracy or use is resolved;
- object to any use based on legitimate interests, and to direct marketing at any time, without having to give a reason;
- portability: receive the information you gave us in a structured, machine-readable form, where we use it on the basis of consent or contract;
- withdraw consent at any time, where we rely on it, without affecting what was done before you withdrew it.
To exercise any of these, email privacy@prolepsisanalytics.com. We will respond within one month, and we may ask you to confirm your identity first. There is no charge unless a request is clearly unfounded or excessive.
You also have the right to complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113. We would welcome the chance to address your concern first.
12Automated decisions and profiling
We do not make decisions about you by automated means. Partner programme applications are read and assessed by a person. The ratings you give on the application form are summarised to help that person, but no application is accepted or declined by software. The analytics and advertising tags described in section 6 build aggregate profiles of visitors for measurement; they are not used to make decisions about individuals.
13Children
This website is for businesses and the people who work in them. It is not directed at anyone under 18 and we do not knowingly collect information from children. If you believe a child has given us information, please tell us and we will delete it.
14Other websites
The site links to other websites, including LinkedIn, Innovate UK and the providers named above. Their privacy practices are their own and this notice does not apply to them.
15Changes to this notice
We may update this notice when our practices or the law change. The version number and effective date at the top show when it was last changed. If a change materially affects how we use information you have already given us, we will tell you by email where we can.
16How to contact us
Prolepsis Analytics Ltd, 167–169 Great Portland Street, London W1W 5PF, United Kingdom. Email: privacy@prolepsisanalytics.com.
Legal
Website terms of use.
The terms on which you may use this website and the forms on it. They do not govern any services we provide, which are covered by a separate written agreement.
01About these terms
This website at www.prolepsisanalytics.com (the “site”) is operated by Prolepsis Analytics Ltd (“Prolepsis”, “we”, “us”), a company registered in England and Wales under company number 17478089, registered office 167–169 Great Portland Street, London W1W 5PF. By using the site you agree to these terms. If you do not agree, please do not use it.
These terms apply to the site only. Any consulting, analysis, software or other services we provide are governed by a separate written agreement, and in the event of conflict that agreement prevails.
02Using the site
You may use the site for lawful purposes connected with your business or your interest in our services. You are responsible for making the arrangements you need to access the site and for ensuring that anyone who uses it through your connection is aware of these terms.
The site is intended for use by businesses, public bodies and the people who work in them. It is not directed at consumers or at anyone under 18.
03Information on the site
The content of the site is provided for general information about Prolepsis and what we do. It is not advice, and it is not an offer capable of acceptance. Descriptions of results, including illustrative figures and the testimonial on the home page, describe particular circumstances and are not a promise that similar results will be achieved for any other business.
We try to keep the site accurate and current, but we make no representation or warranty, express or implied, that its content is accurate, complete or up to date, and you should not rely on it when making a decision. If you want to rely on something, ask us for it in writing.
References to third parties, including software vendors, funding bodies and the publications of others, are for information only and do not imply any endorsement, partnership or affiliation unless we say so expressly.
04Forms, enquiries and submissions
When you use the contact form, request a demonstration, send a data readiness questionnaire or apply to the partner programme, you agree that:
- the information you give is accurate, that you are entitled to give it, and that you have authority to represent the organisation you name;
- a submission is a request for us to contact you; it does not create a contract, an obligation on us to respond in a particular way or within a particular time, or an obligation on you;
- we may keep and use what you submit as described in our privacy notice;
- until a non-disclosure agreement is in place between your organisation and us, you should not include confidential or commercially sensitive information in a form. We treat submissions with care, but a web form is not the right place for it;
- you will not submit anything unlawful, defamatory, infringing or harmful, or anything you do not have the right to share.
05The partner programme
The partner programme page describes a project we intend to propose to a public funding body and invites organisations to express interest in taking part. In relation to it:
- Submitting an application tells us about your organisation. It is not an offer by us, and nothing on the site or in our response commits either of us to take part in a funding application or a project. Any participation will be set out in a separate written agreement.
- Whether any application for funding is made, and whether it succeeds, depends on the funding body and on matters outside our control. Descriptions of the funding programme on the site are a summary of information published by the funding body at the time of writing; the funding body's own published rules prevail, may change, and should be checked directly.
- We assess applications against our own criteria and the funding body's published eligibility rules. The assessment is made by a person. We are not obliged to give reasons, to select any applicant, or to select the applicant that scores highest on any particular measure.
- No payment is sought from applicants for applying, for being assessed or for being selected.
06Intellectual property
We own, or are licensed to use, all intellectual property in the site and its content: the Prolepsis Analytics name and marks, the text, the design, the graphics, the animations, the hero film and the photography. All rights are reserved.
You may view the site, print or download extracts for your own reference within your organisation, and share links to it. You may not otherwise copy, reproduce, modify, distribute, republish, scrape, frame or create derivative works from any part of the site, or use the Prolepsis name or marks, without our written permission. The status of Prolepsis as the author of content must always be acknowledged, and extracts must not be altered or used in a misleading context.
Anything you send us through the site (other than personal information, which is covered by the privacy notice) is treated as non-confidential unless an agreement says otherwise, and you grant us a non-exclusive licence to use it for the purpose for which you sent it.
07Acceptable use
You must not: use the site in any way that breaks the law or these terms; attempt to gain unauthorised access to the site, the server on which it is hosted, or any connected system; introduce viruses, malware or other harmful material; use automated tools to scrape, harvest or submit forms; overload or interfere with the site; or use the forms to send unsolicited commercial messages to us or to impersonate anyone. We may block access, remove submissions and report conduct to the relevant authorities where we consider it necessary.
08Third-party links and services
The site links to websites and services operated by others, including LinkedIn, Meta, Innovate UK, Google and the sources of some of our images. We do not control them and are not responsible for their content, availability or terms. Links are provided for your convenience only. Where you consent to analytics or advertising cookies, the operation of those services is governed by the providers' own terms and privacy policies.
09Availability and changes
We provide the site free of charge and as it is. We may change, suspend or withdraw any part of it at any time without notice, and we do not guarantee that it will be available, uninterrupted or free of errors. We may update these terms at any time by publishing a revised version on this page with a new effective date; your continued use of the site after that date is acceptance of the revised terms.
10Our liability
Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be excluded or limited under the law of England and Wales.
Subject to that, and to the fullest extent the law allows: we exclude all implied conditions, warranties and representations relating to the site and its content; we are not liable for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty or otherwise, arising from your use of or reliance on the site or its content, even if foreseeable; and we are not liable for any loss of profit, business, revenue, goodwill, data or anticipated savings, or for any indirect or consequential loss. If, despite the above, we are found liable in connection with the site, our total liability to you is limited to £100.
We do not exclude or limit any liability under a separate written agreement for services; that liability is governed by the agreement.
11Privacy
Our privacy and cookies notice explains how we use personal information collected through the site. By using the site you acknowledge that notice. It forms part of these terms.
12General
If any part of these terms is found to be invalid or unenforceable, the rest continues in effect. A failure by us to enforce a right is not a waiver of it. These terms are between you and us; no one else may enforce them under the Contracts (Rights of Third Parties) Act 1999. You may not transfer your rights under these terms; we may transfer ours to a successor of the business. These terms, together with the privacy notice, are the entire agreement between you and us about your use of the site.
13Governing law
These terms, and any dispute or claim arising out of or in connection with them or the site (including non-contractual disputes or claims), are governed by the law of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that if you are a consumer resident elsewhere in the United Kingdom you may also bring proceedings in your home nation's courts.
14Contact
Prolepsis Analytics Ltd, 167–169 Great Portland Street, London W1W 5PF, United Kingdom. Email: privacy@prolepsisanalytics.com.
Contact
Talk to us.
A question, a conversation, or a demonstration on a slice of your own data. We reply within two working days.
167–169 Great Portland StreetLondon, England
W1W 5PF
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